How Artists Can Transition into the Business World

The creator economy has given many young people an opportunity to eschew a more traditional career path and monetize their talents via social media. But, what if, you’ve discovered your priorities have evolved and you are now considering a job in the business world?  The daunting process of reassessing your goals and then converting your value to this new space can feel overwhelming. Despite the challenges you may initially feel, your experience has likely yielded a lifetime of valuable skills that can be translated into any role you wish to pursue next. Among the top three are: a growth mindset, a bias for innovative action, and intrinsic motivation. If you can learn how to apply these skills to other roles, you’ll stand out from your peers.

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  Jesse Feister, Global Head of Creator Marketing at Twitch, shifted from a drumming career in bands signed to Island Def-Jam Records and Warner/Chappell to tech. He co-founded the music workflow platform Songspace (now a part of Downtown Music Group) before holding executive roles at Kobalt Music and AWAL. He has an MBA from The Wharton School.
  

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  Adam Rosenwach, Chief Business Officer at Deerfield Catalyst and Coridea, blends his Berklee College of Music background with expertise in healthcare innovation. From first producing and touring with artists like Bon Iver and Florence the Machine, he has leveraged his ability to collaborate with creatives regardless of their industry. He has an MBA from The Wharton School.