Effective communication is crucial for businesses looking to enhance visibility and connect with their target audience. Press release distribution services have become essential tools for sharing news and updates widely.
Among the many options available, Brandpush and IssueWire stand out for their unique features and benefits tailored to various business needs.
This article will explore the key offerings of both platforms, focusing on their distribution channels, analytics and reporting capabilities, customer support, and overall effectiveness.
Brandpush vs IssueWire: Key Takeaways
| Feature | Brandpush | IssueWire |
|---|---|---|
| Distribution Channels | Over 200 media outlets, including major platforms like CBS, FOX, NBC, and USA Today | Over 145 media outlets, including Google News and Bing News |
| Target Audience | Small businesses and startups | Small to medium businesses |
| Ease of Use | User-friendly interface, simple navigation | Easy to use, quick publishing |
| Pricing Structure | From $255 per release | From $21.00/release, with a free plan available |
| Customer Support | Email, phone and live chat | Email, phone and live chat |
| Analytics and Reporting | Detailed analytics available | Detailed analytics provided |
| Publication Speed | Typically within 48 hours | Quick publication time |
When choosing between Brandpush and IssueWire, it’s essential to align your choice with your specific needs.
Brandpush caters to small to medium-sized businesses that require more robust features. Its most premium plan guarantees publications to up to 450 news outlets, including prestigious sites such as Business Insider, Benzinga, and etc.
IssueWire is an excellent option for small businesses and startups looking for a cost-effective solution. It offers straightforward pricing plans and guarantees publication on over 300 news sites (on the most premium plans), making it a reliable choice for those new to press release distribution.
IssueWire offers flexible pricing, including a free plan, making it accessible for various budgets. The platform is user-friendly, allowing users to easily create and distribute press releases without extensive experience.
So if you are looking for more reach and placements, Brandpush is better for you. But if your budget is limited and you do not need as many placements, then Issuewire might be more suitable for your PR strategy.
Brandpush Overview
Brandpush is a press release distribution service that launched in 2020. It aims to help businesses spread their news and increase online visibility.
You can use Brandpush to distribute your press releases to various news sites and websites. This can help you reach potential customers and boost your online presence.
The platform offers affordable options for businesses of all sizes. Their pricing starts at $195 per release, making it accessible for small businesses and startups.
Brandpush provides a modern and intuitive interface. Even if you’re new to press release distribution, you’ll find it easy to navigate and use.
Key features of Brandpush include:
- Professional writing services for an additional fee
- Distribution to multiple news outlets
- User-friendly platform
When you choose Brandpush, you get a streamlined process for sharing your company news. Their service can help you increase your brand’s visibility and reach a wider audience.
IssueWire Overview
IssueWire is a press release distribution platform that helps you spread your news to various media outlets. You can use it to share company updates, product launches, and other important announcements.
With IssueWire’s paid plans, your press release is guaranteed to be featured onover 145 media outlets, magazines, and news sites. This wide reach can boost your brand visibility and online presence.
The platform offers different pricing plans to fit your needs:
- Free Distribution
- $21: Tier 1
- $42: Tier 1 Pro
- $45: Tier 2
- $65: Tier 2 Pro
IssueWire’s user-friendly interface makes it easy to submit and track your press releases.
One of IssueWire’s strengths is its affordability. Compared to some competitors, its plans are budget-friendly, especially for small businesses and startups.
The platform also offers press release writing services if you need help crafting your message. This can be useful if you’re new to writing press releases or want professional assistance.
Pricing and Value
BrandPush and IssueWire offer different pricing structures for their press release services. Each company has its own approach to cost and value.
Cost of BrandPush Services
Brandpush offers a range of pricing plans designed to cater to different needs and budgets for press release distribution.
Here’s a detailed breakdown of their current plans:
- Limited Package: This package is priced at $195 and is suitable for topics like cryptocurrencies, supplements, alcohol, and dating. It includes distribution to 200+ news sites, but it excludes most major outlets.
- Popular Package: Priced at $325, this package is designed for most clients and includes publication on 300+ news sites, including affiliates of major networks like FOX.
- Authority Package: Available for $655, this plan features publication on six high-authority outlets, which is ideal for SEO improvement.
- Ultimate Package: The most comprehensive option at $855, this package guarantees publication across 450 news outlets for maximum exposure and reach.
In addition to these packages, Brandpush provides professional writing services if needed. Their writing services include various options, allowing users to submit topics, goals, keywords, and other materials to help craft effective press releases.
Brandpush emphasizes a money-back guarantee if a news story cannot be published as promised, ensuring customer satisfaction.
For more information on Brandpush’s pricing and plans, check their official site here.
Cost of IssueWire Services
IssueWire offers three main types of press release distribution packages:
- Free Distribution: This option allows users to distribute a press release at no cost, but it comes with limited features and reach.
- Tier 1 Package: Priced at $21, this package guarantees distribution to 145+ media outlets. It includes features such as Google News inclusion, SEO mass ping, and social media blasts.
- Tier 1 Pro Package: This package is also available for $42 and offers the same distribution as Tier 1 but with additional benefits such as guaranteed reach and US nationwide distribution.
- Tier 2 Package: At $45, this plan expands the guaranteed placement on 195 media outlets, providing a broader audience reach while maintaining similar features to Tier 1.
- Tier 2 Pro Package: Priced at $65, this package includes all the benefits of Tier 2 with enhanced features for greater exposure, such as guaranteed placements on 300+ sites.
Each paid plan includes various features such as guaranteed Google indexing, social sharing capabilities, and the ability to embed images and videos from platforms like YouTube and Vimeo. Additionally, all press releases are permanently hosted on IssueWire’s platform.
IssueWire’s pricing structure is designed to accommodate different budgets while providing essential features for effective press release distribution. The free option allows users to test the service before committing to a paid plan that best suits their needs.
For more information on IssueWire’s pricing and plans, check their official site here.
Services and Distribution
BrandPush and IssueWire offer different press release distribution options. They each have unique channels and networks for getting your news out.
BrandPush Distribution Channels
Brandpush utilizes a robust distribution network to ensure press releases reach a wide audience. They guarantee publication on over 200 news sites, including major platforms like affiliates of CBS, FOX, and NBC, enhancing brand visibility.
Primarily focusing on online distribution, Brandpush aligns with modern media consumption trends for quicker dissemination. They provide a guarantee of publication, offering reliability for businesses.
Clients receive performance reports to assess the effectiveness of their campaigns, and international distribution options are also available.
IssueWire Distribution Channels
IssueWire utilizes a diverse distribution network to ensure broad visibility for press releases. They guarantee distribution to over 145+ media outlets, including major platforms like Google News and Bing News, which enhances accessibility to a wide audience.
Their distribution options include different tiers that allow clients to choose the level of reach they need.
IssueWire emphasizes quick turnaround times, with press releases typically reviewed by their editorial team in less than 24 hours.
Clients also receive downloadable PDF reports detailing the performance of their press releases, including reach and engagement metrics.
Search Engine Optimization and Visibility
Press release distribution services like Brandpush and IssueWire can boost your online presence. They help get your news indexed by search engines and increase your visibility.
SEO Benefits with Brandpush
Brandpush offers strong search engine visibility features. Your press releases are distributed to major news outlets and websites. This increases the chances of your content being picked up by Google News.
Brandpush helps build quality backlinks to your site. These backlinks can improve your domain authority. You’ll see better rankings in search results over time.
Their service includes SEO-optimized headlines and content. This makes it easier for search engines to understand and index your press releases.
SEO Benefits with IssueWire
IssueWire offers significant SEO benefits through its press release distribution services.
First, by guaranteeing publication on over 145 media outlets, including Google News and Bing News, press releases have a higher chance of being indexed by search engines.
Second, each release typically generates high-quality backlinks from various news sites, which enhances website authority and improves search rankings.
Additionally, IssueWire optimizes press releases for relevant keywords, increasing their online discoverability.
Users also receive performance reports detailing reach and engagement, allowing for effective analysis of SEO efforts.
Analytics and Reporting
Analytics and reporting tools help you track the performance of your press releases. These features give you insights into how well your content is reaching and engaging your target audience.
Brandpush Analytics and Reporting
Brandpush offers analytics and reporting features that help users track the performance of their press releases.
After publication, users receive detailed reports that include live links to each article, along with key metrics such as Global Rank, Moz rank, Domain Authority, followers count, and monthly traffic for each site.
Brandpush provides transparency by showing the traffic and domain authority of their network sites before users sign up, allowing them to gauge potential impact. While the reporting is straightforward and user-friendly, it may lack the depth found in some competitor offerings.
Brandpush delivers clear reporting to help clients assess the effectiveness of their press release campaigns.
Issuewire Analytics and Reporting
IssueWire provides essential analytics and reporting features that help users track the performance of their press releases.
After distribution, users gain access to basic analytics, including view counts and a list of sites that published their content, allowing businesses to assess which releases attracted the most attention.
While the reporting may be more basic compared to some competitors, it still offers valuable insights into reach and impact, helping users inform future campaigns.
In contrast, Brandpush offers straightforward reporting with live links and key metrics like Global rank and Domain Authority for each site, providing slightly more detailed insights into individual site performance.
Customer Support
Customer support is a key factor when choosing between Brandpush and IssueWire. Both companies offer different levels of service. Let’s look at what each provides.
Brandpush Customer Support
Brandpush offers strong customer support to assist users with the press release distribution process. The platform features phone and live chat for real-time assistance and email support for more detailed inquiries. Users have reported quick and responsive service through these channels.
The user interface is intuitive, guiding users in creating and distributing press releases. Brandpush also provides comprehensive guides and educational content on their blog, covering PR strategies and tips for media engagement.
Additionally, they offer professional writing services, which can help businesses without in-house PR expertise craft effective press releases.
IssueWire Customer Support
Similar, IssueWire offers comprehensive customer support to assist users with press release distribution. They provide phone and email support, along with a live chat option for real-time assistance.
IssueWire also offers press release writing services for an extra fee, which is beneficial for businesses lacking in-house writing expertise.
Overall, IssueWire emphasizes accessibility and responsiveness in its customer support, making it a strong choice for small businesses and startups looking to enhance their visibility through press release distribution.
Final Comparison and Recommendations
both Brandpush and IssueWire offer valuable press release distribution services tailored to enhance business visibility and reach.
Brandpush stands out with its extensive media network and user-friendly reporting features. This makes it an excellent choice for those focused on detailed analytics and targeted outreach.
On the other hand, IssueWire stands out for its affordability, with plans starting at just $65 for their top-tier option. They also offer a free distribution plan for new users, making it a good choice if you’re on a tight budget.
Ultimately, the choice between the two platforms will depend on specific business needs, budget considerations, and the level of reach you wish to have.