Adyen, a global financial technology platform catering to
leading businesses, has announced a strategic partnership with Adobe Commerce.
The collaboration aims to transform online and offline payments solutions for
enterprise-level merchants operating on Adobe Commerce, thereby facilitating
flexible payment experiences across various channels and global markets.
The partnership paves the way for Adobe Commerce customers
to expand their payment processes through Adyen’s unified commerce solution. By
integrating online and offline payments , merchants can achieve a comprehensive
view of customer transactions, leading to heightened payment success rates,
enhanced fraud prevention capabilities, and the capacity to incentivize loyal
shoppers.
Kyle Jenke, VP, Global Head of Partnerships at Adyen, Source: LinkedIn
“Today’s enterprise merchants need to connect their data
with personalized customer experiences to exceed shopper expectations online
and in-store,” explained Kyle Jenke, the Vice President of Global Head of
Partnerships at Adyen.
“This strategic partnership combines Adobe’s leadership in digital experience,
commerce, content and analytics with our global payments and expertise to power
the growth of enterprise merchants worldwide.”
— FINTECH Circle (@FINTECHCircle) March 29, 2024
Meanwhile, BT
Group’s digital and startup incubation arm, Etc., has partnered with Adyen
to introduce a solution for small businesses. This collaboration aims to
facilitate in-person contactless payments using Tap to Pay on iPhone. The collaboration
streamlines the payment process for small businesses, enabling them to accept
various payment methods, including physical debit and credit cards, Apple Pay,
and other digital wallets.
Collaboration Offers Enterprise Merchants Advanced Tools
One of the key advantages of this collaboration is the
empowerment of enterprise merchants to capitalize on Adyen’s suite of features,
including industry-leading checkout mechanisms, robust fraud protection
measures, conversion optimization tools, and invaluable data insights. These
resources enable merchants to curate compelling and seamless customer
experiences, driving engagement and loyalty.
“Adobe Commerce is expanding our ecosystem to support global
omnichannel enterprises,” said Jason Knell, the Senior Director of Content and
Commerce Partnerships at Adobe. “By working with Adyen we’re able to provide
flexible and scalable payment solutions wherever and however our customers do
business.”
Adyen, a global financial technology platform catering to
leading businesses, has announced a strategic partnership with Adobe Commerce.
The collaboration aims to transform online and offline payments solutions for
enterprise-level merchants operating on Adobe Commerce, thereby facilitating
flexible payment experiences across various channels and global markets.
The partnership paves the way for Adobe Commerce customers
to expand their payment processes through Adyen’s unified commerce solution. By
integrating online and offline payments , merchants can achieve a comprehensive
view of customer transactions, leading to heightened payment success rates,
enhanced fraud prevention capabilities, and the capacity to incentivize loyal
shoppers.
Kyle Jenke, VP, Global Head of Partnerships at Adyen, Source: LinkedIn
“Today’s enterprise merchants need to connect their data
with personalized customer experiences to exceed shopper expectations online
and in-store,” explained Kyle Jenke, the Vice President of Global Head of
Partnerships at Adyen.
“This strategic partnership combines Adobe’s leadership in digital experience,
commerce, content and analytics with our global payments and expertise to power
the growth of enterprise merchants worldwide.”
— FINTECH Circle (@FINTECHCircle) March 29, 2024
Meanwhile, BT
Group’s digital and startup incubation arm, Etc., has partnered with Adyen
to introduce a solution for small businesses. This collaboration aims to
facilitate in-person contactless payments using Tap to Pay on iPhone. The collaboration
streamlines the payment process for small businesses, enabling them to accept
various payment methods, including physical debit and credit cards, Apple Pay,
and other digital wallets.
Collaboration Offers Enterprise Merchants Advanced Tools
One of the key advantages of this collaboration is the
empowerment of enterprise merchants to capitalize on Adyen’s suite of features,
including industry-leading checkout mechanisms, robust fraud protection
measures, conversion optimization tools, and invaluable data insights. These
resources enable merchants to curate compelling and seamless customer
experiences, driving engagement and loyalty.
“Adobe Commerce is expanding our ecosystem to support global
omnichannel enterprises,” said Jason Knell, the Senior Director of Content and
Commerce Partnerships at Adobe. “By working with Adyen we’re able to provide
flexible and scalable payment solutions wherever and however our customers do
business.”