Electric vehicles are more than just a modern-day whim – they’re the future of the automotive industry, and DS Automobiles is not one to be left behind in the race. The French premium brand, operating under the Stellantis umbrella, recently dropped the news: come 2024, every new DS model will be electric.
Founded in 2015 as an offshoot from Citroën, DS Automobiles had originally penciled in 2027 as the year they’d venture exclusively into the electric territory. But the accelerated shift isn’t all that surprising. After all, every DS model since 2019 has featured an electrified powertrain. Perhaps it’s safe to say they’ve had a bit of a head start.
Launching their electric odyssey will be the DS 4, with a fully electric variant. Though the automaker played coy on specifics, whispers suggest that the DS 4 EV will be constructed on the EMP2 platform. DS also intends to roll out a brand-new design on the STLA Medium platform – marking Stellantis’ inaugural electric initiative on this fresh architecture.
The upcoming model is geared to flaunt a high-capacity battery – 104 kWh to be exact – with a journey-extending range of 700 km. And if DS Automobiles’ assertions hold, this new EV will be a tour de force in technology, embodying the sophistication and technical prowess that DS patrons have come to cherish.
Béatrice Foucher, the CEO of DS Automobiles, reflected on the company’s direction, remarking on the budding opportunities in the electric realm. The CEO emphasized their vision for creating a unique electric travel experience – one that marries technology, luxury, and top-tier performance.