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I have made millions of dollars by making music hits and selling more than 80 million records. I have also built multiple multi-million dollar businesses. I did this by selling my value, talking my way out of tough situations, negotiating deals, using the power of persuasion, and being able to reasonably deal with some of the most unreasonable people throughout my life — both in business and the streets.
But I never attended college, had formal musical training, or enrolled in a leadership course. So how did I do it? There was one source of truth that I always relied on and cultivated. It starts with a simple concept that I built out over my years as a successful entrepreneur and founder.
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