Krystal, the iconic quick-service brand beloved for its square sliders, is making waves with a transformative market-wide reimaging initiative. The brand has remodeled six restaurants across Albany, GA and nearby areas, marking a significant investment in its future while staying true to its Southern roots. Locations include:
- 713 W Oglethorpe Blvd, Albany, GA 31701
- 1605 North Slappey Blvd, Albany, GA 31701
- 2621 Dawson Road, Albany, GA 31707
- 497 Veterans Parkway N, Moultrie, GA 31768
- 1815 East 16th Avenue, Cordele, GA 31015
- 1205 St. Augustine Road. Valdosta, GA 31501
Unlike traditional scrape-and-rebuild approaches, Krystal focused on strategic, branding-forward upgrades designed to enhance visibility, streamline operations and elevate the guest experience. These include updated exterior designs, modernized menuboards that allow for pricing and menu flexibility, new furniture and refreshed interiors — all while keeping doors open to avoid disrupting guest routines.
This reimaging program takes inspiration from Krystal’s highly successful Orangeburg, SC location, co-owned by media personality Charlamagne Tha God. The updates set the stage for testing innovative menu offerings and bold strategies, positioning Krystal as a forward-thinking player in the competitive quick-service space.
To celebrate, the six refreshed restaurants are offering daily deals now through March 2:
- Krystal Kravings Monday: Free Krystal or Cheese Krystal with a $5 minimum purchase
- Twos-Day: BOGO 50% off Patty Melts and Smash’d & Stack’d Burgers
- Waffle Wednesday: $2 off Waffle Sandwich Combos
- Chik Thursday: Free Chik or 4-piece Nuggets with a combo purchase
- Fry-Day: Free Chili Cheese Fries with purchase of a Cheese Sackful or Steamer Pack
- Sackful Saturday: $12 Original Sackfuls and $15 Cheese Sackfuls
- Shake Sunday: BOGO 50% off Shakes
This Albany market transformation signals the future of Krystal’s operations and growth. By staying open during the renovations, Krystal ensured it remained a constant in guests’ lives — a key insight from past remodel efforts.
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