Texas-based distillery and nationally recognized vodka brand partners with omnichannel industry leader to drive brand growth
Dallas, TX (RestaurantNews.com) Champion, a leading national PR and digital media agency with more than two decades of leadership in the food and beverage industry, has been named agency of record for Western Son Vodka, the premium craft spirits brand known for exceptional quality and distinctive flavor.
Champion will lead strategic initiatives to amplify the brand’s visibility, enhance consumer engagement and drive incremental sales. The partnership will focus on integrated omnichannel marketing campaigns across digital, social media, influencer and media relations to elevate the brand within key markets such as Texas and Oklahoma, while also expanding its national presence.
“We are so excited to add Western Son Vodka to our roster of clients,” said Ladd Biro, founder and principal at Champion. “Western Son represents everything we look for in a partner — bold and innovative, with a passion for excellence. We are eager to leverage our omnichannel approach to elevate the brand above the competition and introduce its original vodka and signature line of flavored vodkas to broader audiences.”
With a commitment to quality and innovation, Western Son Vodka uses the finest ingredients, including 100% American corn and a 10x distilling process to create an exceptional product. From its award-winning classic vodka to an array of unique flavors, the brand has become a consumer favorite for those seeking a clean, smooth taste. Building on its success in Texas and Oklahoma, the brand has ambitious plans to grow market share within the vodka industry.
“Western Son Vodka is at a pivotal point in our growth, so we need a strategic partner that can amplify our brand story to both business and consumer audiences,” said Western Son Vodka Vice President of Brand Marketing & On Premise Erin King. “Champion’s deep experience in building brand recognition in competitive markets makes them the perfect fit for us. We’re looking forward to leveraging their expertise to increase visibility, attract new customers and strengthen our presence locally, regionally and nationally.”
Champion has a proven track record of representing top-tier brands in the food and beverage industry and ranks among the nation’s largest and most admired PR and digital media agencies. Its impressive roster of clients includes iconic brands like Raising Cane’s Chicken Fingers, SPB Hospitality, Bar Louie, Twin Peaks, Golden Corral and Tide Cleaners. The agency will celebrate its 23rd anniversary in 2025 and continues to build a diverse portfolio of clients spanning across multiple industries.
About Western Son Vodka
Founded in 2011 and based in Pilot Point, Texas, Western Son Vodka is a premium craft spirits brand known for its high-quality, smooth vodka and innovative flavors. Born from a group of entrepreneurs who left behind the corporate world to pursue their passion, Western Son blends tradition with creativity, using the finest ingredients and a 10x distillation process to craft exceptional vodka with a clean finish. With real fruit and a commitment to quality, the brand has become a favorite among vodka lovers. Rooted in the “Spirit of the West,” Western Son is proud of its Texas heritage and continues to push the boundaries of vodka craftsmanship. For more information, visit WesternSonDistillery.com or follow the brand on Instagram, Facebook, Linkedin and TikTok.
Contact:
Chandler Ray
Champion
817-694-2523
[email protected]
