New Orleans-born coffee brand launches 60-day fundraising campaign through systemwide guest donations and exclusive apparel at participating locations
New Orleans, LA (RestaurantNews.com) PJ’s Coffee is fueling the fight against breast cancer this fall in its first-ever national charity partnership with Susan G. Komen® from Oct. 1 through Nov. 30 across all its locations.
Throughout the 60-day campaign, PJ’s Coffee guests can support the world’s leading breast cancer organization’s mission by donating $1, $3 or $5 at checkout. Every dollar raised directly benefits Susan G. Komen’s efforts to fund breast cancer research, provide patient care services and eliminate breast cancer for all. Additionally, guests can purchase limited-edition pink PJ’s Coffee apparel with 10% of the proceeds supporting Susan G. Komen.
“At PJ’s Coffee, we’ve always believed that coffee can be a force for good,” said PJ’s Coffee VP of Marketing Reid Nolte. “Whether it’s supporting our local communities or making a global impact, we know that great things happen over a cup of coffee. This partnership with Susan G. Komen enables us — and our guests — to make a real difference while staying true to our mission of serving coffee with heart and soul.”
Rooted in the heart of New Orleans’ rich coffee tradition, PJ’s Coffee has long believed in the power of community — and partnering with Susan G. Komen is a natural extension of that belief. Now, guests can help advance Komen’s efforts while enjoying their favorite menu items like PJ’s specialty coffee or delicious beignets.
“PJ’s Coffee is a pioneer in the coffee industry, and we are excited to partner with them this year,” said Sarah Rosales, SVP of Corporate Partnerships at Susan G. Komen. “They are committed to supporting our continued efforts to end breast cancer for all and raise critical funds for research and patient care services, and we look forward to continuing this partnership and getting closer to ending this horrible disease.”
To find a nearby PJ’s Coffee location, visit PJsCoffee.com. To learn more about Susan G. Komen and its mission, visit Komen.org.
About PJ’s Coffee
Phyllis Jordan, a pioneer in the coffee industry, founded PJ’s Coffee of New Orleans in 1978 and demonstrated that better beans, superior roasting techniques, and pure passion for the art of coffeemaking mattered. In 2008, the company was purchased by New Orleans natives and brothers Paul, Steven, and Scott Ballard. PJ’s Coffee serves a wide variety of hot, iced and frozen coffee beverages using only the best quality Arabica coffee beans, as well as organic tea and fresh breakfast pastries. PJ’s Original Cold Brew™ Iced Coffee is brewed daily using a special cold-drip process that protects the flavor and strength of the beans while producing a coffee that is two-thirds less acidic — a process and technique developed by its founder and used for more than 45 years at all PJ’s locations. Bags of whole-bean coffee and single-serve cups of PJ’s Coffee are available for sale in-store and online. With more than 175 operating stores, including four international locations, PJ’s Coffee continues to grow in the U.S. and abroad. For more information, visit PJsCoffee.com or follow PJ’s Coffee on Facebook, Instagram or Twitter.
About Susan G. Komen®
Susan G. Komen® is the world’s leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide. We advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and empower people with trustworthy information. Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life, Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures. Visit Komen.org or call 1-877 GO KOMEN. Connect with us on social at Komen.org/contact-us/follow-us/.
Contact:
Tiffany Martinez
Champion
817-919-6261
tmartinez@championmgt.com
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