Beloved eatery adds a fresh twist with four new hand-held wrap options
Jackson, MS (RestaurantNews.com) Known for its expansive selection of sandwiches, salads, pizzas, and soups, Newk’s Eatery is adding handheld items to its permanent menu with the launch of an entirely new category: wraps. Starting this fall, Newk’s is offering four delicious wraps, blending fresh ingredients and signature flavors for only $9.99 giving guests extra with every bite.
The introduction of wraps marks a significant evolution in Newk’s core offerings, which have become classic staples over the years. The new category gives guests more portable, on-the-go options that balance convenience and flavor all for a price that will make guests’ wallets happy.
All new wraps come with one of Newk’s famous sides. The lineup includes:
- Newk’s “Q” Wrap – The classic flavor combination of chicken, bacon and Swiss is on full display in this flour tortilla filled with a romaine blend and Newk’s signature white BBQ sauce.
- Newk’s Chicken Salad Wrap – Chicken Salad is best when it is made from scratch. It’s even better when it is folded inside of a spinach tortilla with a romaine blend and tomatoes.
- Newk’s Club Wrap – This flour tortilla is filled with all the good things including ham, turkey, bacon, Swiss, cheddar, romaine blend, tomatoes and honey mustard.
- Chicken Caesar Wrap – Wrapped in a spinach tortilla, this tasty wrap features savory chicken with parmesan, romaine blend and Caesar dressing.
“Adding wraps to the menu has really been a long time coming,” said Newk’s Chief Marketing Officer Denise Pedini. “With other hand-held items like sandwiches and pizza, as well as our extensive salad selection, we knew that wraps would find a perfect home with us. People are looking for more out of their food. A little extra effort in the kitchen goes a long way at the table. At Newk’s, we give you our best family recipes made with extra love.”
Newk’s isn’t just rolling out the wrap category. The brand is also bringing back some fan-favorite limited-time offers to celebrate the fall season.
- Chicken & Sausage Gumbo – A beloved seasonal classic, this warm, hearty dish returns just in time for cooler weather.
- Pumpkin Spice Cake – This is a fall favorite that’s baked fresh at Newk’s Bakery in Oxford, Miss, and delivered daily to all Newk’s locations.
Extra With Every Bite embodies Newk’s belief that each and every bite of flavorful creations should be a moment of delight, bursting with exceptional taste and quality. This motto is a friendly invitation into Newk’s home, where the brand pours heart into all culinary creations, serve up joy in generous portions, and delight in the smiles of satisfied guests. In Newk’s kitchens, ‘extra’ is the secret ingredient that makes every meal special.
To explore these new menu items and learn more about Newk’s, visit Newks.com. To sign up for Newk’s Rewards, download the Newk’s Eatery app or visit Newks.com/rewards.
About Newk’s Eatery
Based in Jackson, Mississippi, Newk’s Eatery is a fast-casual chain that operates and franchises just under 100 units in 16 states. Founded in 2004 and named after Co-Founder Chris “Newk” Newcomb, Newk’s hand-preps more than 30 fresh ingredients daily for salads, sandwiches, soups, and pizzas, all made in-house without fryers or microwaves. Its Signature Cakes are baked in Newk’s own bakery. Fresh grab-and-go options are also available. Newk’s new mobile app, now available on Google Play and the App Store, offers mobile ordering for curbside, in-store pickup or delivery. In 2020, Newk’s ranked in Nation’s Restaurant News’ “Top 200 Countdown” and Restaurant Business‘ Top 250 Chains. Newk’s has also been selected as a Top Food Franchise by Entrepreneur. In 2021, Newk’s was recognized in Nation’s Restaurant’s News as a “Top Scorer in Takeout Food Quality” and ranked among the highest “True Loyalty” scores – the percentages of respondents who said they visit because of a real desire to experience the brand, as opposed to convenience. For more information, visit Newks.com, join Newk’s Rewards, or follow Newk’s on Facebook, Instagram, LinkedIn and X (formerly known as Twitter). For franchise information, visit NewksFranchise.com.
Contact:
Jay Brasher
Champion
806-437-9583
jbrasher@championmgt.com
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