How to Use Financing to Get More Business

Not every customer will be upfront with you about needing financing to afford your service. But even the ones who are may not tell you about their 15 outstanding credit cards balances, or that high-interest loan on a new swimming pool for the kids.

In this week’s episode of Cracking the Code home services financing guru Matthew Bratsis explains the basic principles lenders use to approve or deny financing to customers, and what you need to look for to ensure you’re matching the right customer to the right lending option every single time.