CA Gov. Newsom Signs Ban Against Political Deepfakes; Elon Musk Mercilessly Trolls Him With… Deepfakes

California Gov. Gavin Newsom signed a strict new censorship law Tuesday that will make it illegal to produce or distribute AI political videos around election season. Tell me that this doesn’t sound like it infringes on the First Amendment:

The new law, the strictest in the country, takes effect immediately and aims to crack down on deceptive content which uses artificial intelligence to create false images or videos.

The law makes it illegal to create and publish deepfakes ahead of Election Day and 60 days thereafter. It also allows courts to stop distribution of the materials and impose civil penalties, per The Associated Press.

The blowback was immediate. Former Republican State Senator Melissa Melendez (R) predicted this law will have a short shelf life:

I CANNOT WAIT for this to be tossed out by the courts 🍿 https://t.co/7HRNrOLLa7

— Senator Melissa Melendez (@senatormelendez) September 18, 2024

A free speech group called The Fire argued that this is not the way to attack the problems posed by AI:

In targeting “deceptive” political content, California’s new law threatens satire, parody, and other First Amendment-protected speech.

A.B. 2839 bans sharing “deceptive” digitally modified content about candidates for office for any purpose. That means sharing such content even to criticize it or point out it’s fake could violate the law.

The law also requires satire and parody to be labeled, like requiring a comedian to preface every joke with an announcement he’s making a joke.

That’s not funny — it’s scary. Whatever concerns exist about AI-generated expression, violating the First Amendment isn’t the way to address them.

Newsom was triggered by a (hysterical) Kamala Harris campaign ad that Musk retweeted without telling everyone a fact that was completely obvious to any sentient being—it was a fake. I wrote about the “commercial” when it came out in July:

Friday Funnies: Hilarious Parody Campaign Ad Beautifully Exposes Kamala’s Monumental Flaws

But Gavin grew cranky and failed to appreciate the humor. In fact, he said that the measure was in direct response to Musk’s post:

I just signed a bill to make this illegal in the state of California.

You can no longer knowingly distribute an ad or other election communications that contain materially deceptive content — including deepfakes. https://t.co/VU4b8RBf6N

— Gavin Newsom (@GavinNewsom) September 17, 2024

But what perhaps the elegantly coiffed governor failed to take into consideration was that Musk is kind of like a hornet’s nest: poke him, and he’ll come back at you like a swarm. He masterfully mocked the failed guv with several tweets, including one Tuesday where he retweeted the original fake Kamala ad (which currently has 55 million views) that so upset Gov. Grumpy: 

The governor of California just made this parody video illegal in violation of the Constitution of the United States.

Would be a shame if it went viral. https://t.co/OCBewC4vOb

— Elon Musk (@elonmusk) September 18, 2024

He wasn’t done, though; remember that I said that it was like poking a hornet’s nest; you’ll probably get bitten more than once. On Wednesday, the X owner fired off another fake video, this one produced by the parody site The Babylon Bee. (Note to Mr. Newsom: the Bee openly says they are a parody site. I’m sure if they run afoul of this ridiculous new law, their lawyers will make that very clear.)

It is absolutely brutal—and brilliant:

His best ad ever 😂 https://t.co/NDa85XAY4t

— Elon Musk (@elonmusk) September 18, 2024

I am not a lawyer, nor do I play one on TV, and I am not qualified to deliver a detailed legal analysis of the law. However, I can nevertheless confidently tell you that there will be plenty of court action surrounding it, and that it could ultimately be struck down. 

The incredible power of AI is a serious issue, and sensible laws will have to be considered as it gets better and better. That being said, I’m sure not comfortable letting folks like Gavin Newsom decide what we can and cannot say. If there’s one thing the Democrats have proven without a doubt over these last three and a half years, it’s that they’re committed cheerleaders to censorship and shutting down opposing views.