Leading Greek Chain Maintains Fast and Furious Growth Across Northern California
San Jose, CA (RestaurantNews.com) Nick the Greek, a West Coast-based chain serving up authentic Greek street food, has proudly opened its second location in San Mateo, California. The fast-growing brand’s newest Bay Area restaurant is owned and operated by experienced franchisees and San Mateo residents George Petroutsas and Chris Parisis, who opened the first Nick the Greek location in San Mateo in 2020. The duo operates five existing Nick the Greek restaurants, with additional locations in development in surrounding areas. The Downtown San Mateo restaurant joins nearly 40 Nick the Greek locations across the Bay Area, strengthening the brand’s footprint in its home region. With more than 75 restaurants in operation and dozens in the pipeline, Nick the Greek will approach 100 locations systemwide by the end of 2024.
“As two long-time San Mateo residents, we feel strongly that downtown is an ideal area for Nick the Greek, both to enrich the cultural diversity of the area’s dining scene and provide valuable employment opportunities for residents,” said Petroutsas. “Chris and I grew up here and are now raising our families here, so it’s our priority to strengthen and support our community by engaging in local events and fostering collaborations with nearby businesses, which we look forward to starting now that we’re open in Downtown San Mateo.”
Established in 2014 by cousins Big Nick, Little Nick, and Baby Nick Tsigaris – all named after their grandfather per Greek tradition – Nick the Greek satisfies the desire for healthy, flavorful and authentic Greek cuisine in a fast casual environment without compromising quality. Drawing from two generations of restaurant entrepreneurship and countless visits to Greece, the street food-inspired menu boasts flavorful gyro meats cooked in-house on a traditional vertical rotisserie, charbroiled souvlaki skewers, zesty sauces, fresh vegetables and authentic Greek treats including baklava and loukoumades. In meeting the high demand for Greek street food, Nick the Greek has carved out a niche in the ultra-competitive fast casual space – a differentiator that has proven critical to the brand’s rapid growth.
“George and I are second-generation Greek, so good food and great hospitality runs in our blood – and that will certainly serve us well in maintaining Nick the Greek’s high standards for food quality and impeccable customer service,” said Parisis. “It’s a huge milestone for us to open a restaurant that celebrates our Greek heritage in the place we so proudly call our home.”
Celebrating a decade in business in 2024, Nick the Greek has greatly accelerated expansion efforts over the last three years, adding dozens of new locations and increasing store count by nearly 100 percent. Today, guests can find Nick the Greek restaurants throughout seven states, including California, Nevada, Arizona, Texas, Kansas, Missouri and Utah. By strategically establishing locations in high-visibility downtown metro areas, Nick the Greek has reached large audiences and steadily developed a diverse and devoted fan base. The brand has identified key markets throughout the U.S. and is seeking franchise partners interested in expanding their portfolios with a progressive fast casual brand on the rise.
Nick the Greek’s Downtown San Mateo restaurant is located at 213 East 3rd Ave. and can be reached by telephone at (650) 436-4976. The restaurant is open daily from 11 a.m. to 10 p.m. For additional information about Nick the Greek, visit NickTheGreek.com.
About Nick the Greek
Founded in 2014 by three cousins – Big Nick, Little Nick and Baby Nick Tsigaris, all named after their grandfather per Greek tradition, Nick the Greek is a family-friendly fast casual restaurant offering authentic Greek street food. Specializing in gyros and souvlaki, the menu features flavorful rotisserie meats, charbroiled skewers, zesty sauces and the freshest vegetables. The brand boasts more than 75 locations throughout California, Arizona, Nevada, Texas, Kansas, Missouri and Utah with dozens more in the works across the United States. With streamlined operations, a menu focused on quality, sleek restaurant design and high consumer demand for fresh, authentic Greek flavors, Nick the Greek is primed for expansion over the next several years. For more information, visit NickTheGreek.com.
Media Contact:
Kelly Itatani
Powerhouse+Co.
kelly@powerhouseandco.com
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