As Bitcoin (BTC) continues to gain mainstream recognition in the financial industry, many companies are embracing the crypto asset to streamline their businesses, the latest of which is the Kansas City Cattle Company.
In an announcement on X, the US-based firm known for its top-quality Wagyu beef said it has chosen BTC as its primary reserve treasury asset. The move makes the company the first corporate entity to embrace the crypto bandwagon this year.
KC Cattle Embraces Bitcoin
The company’s entrance to the digital assets sector, reflects it’s acceptance of financial innovation in response to challenges like decreasing purchasing power and rising industry costs.
“The debilitating loss in purchasing power combined with the increases in costs in our industry has made this one of our easiest decisions we’ve ever made. Fix the money. Fix the Food,” the company wrote on X.
Following the news of the company’s Bitcoin adoption, crypto community members inquired about the potential acceptance of BTC for purchases.
In response, KC Cattle said “soon”, indicating that the company is working towards integrating the leading crypto asset into its payment processes. Once incorporated, customers can buy their favorite beef from the firm.
Soon.
— KC Cattle Company (@KCCattleCompany) April 3, 2024
Why Choose Bitcoin?
Regarding the use of Lightning Network for quicker transactions, KC Cattle expressed appreciation for the suggestion and confirmed their plans to adopt the technology in the near future, showcasing their commitment to enhancing customer service through innovation.
In response to a question about the potential adoption of XRP, the company reaffirmed its commitment to Bitcoin’s core technology, citing its unique Proof of Work (PoW) protocol and its values as guiding principles in its financial decisions.
KC Cattle explained that the decision to pivot towards BTC came after years of research and a deep understanding of the Bitcoin protocol and the beef industry.
The family-owned and operated business believes that transparent communication and open-sourced payment systems are crucial to promoting well-informed financial practices.
For businesses looking to adopt Bitcoin, KC Cattle recommends engaging with leading Bitcoin-focused platforms and staying informed about industry trends. The company emphasized the importance of companies like River, UnchainedCom, Swan, and Strike, which are at the forefront of innovation in the Bitcoin ecosystem.
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