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The Ancestry CEO Reveals 10 New Rules for Women at Work

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Published: Aug 22, 2022
by Small Business Radio Show
In Small Business News
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new rules for women at work



When many businesspeople become leaders, they can lose who they are and must conform to the culture or practices around them. Ultimately, many don’t recognize the person they have become, what comes out of their mouth and the actions they seem take. This is especially true for women who must work in a business system that isn’t fair and wasn’t created originally for them. They are further taught that power is a dirty word and as a result, give it away.

On The Small Business Radio Show, this is exactly what Deborah Liu, a seasoned technology executive based in Silicon Valley says that needs to change for women at work. She is currently the president and CEO of Ancestry, the company at the forefront of family history and consumer genomics. Prior to this, she served on the leadership team of Facebook, where she was the vice president of Facebook App Commerce. Previously, she spent several years at PayPal, where she led the eBay marketplace product team, created the charitable donations and social commerce teams. She also serves on the board of Intuit and is cofounder of the nonprofit Women in Product.

Deb discussed how women can be more  successful in at work:

  • How to find your voice, learn how to ask, speak up when it’s uncomfortable, and achieve what you want in a business system that isn’t fair and wasn’t created for women.
  • Debunking the negative connotations of “power” as a dirty word for women and harness it for your own success.
  • Discovering how to be heard, seen, and taken more seriously at work by getting out of your own way.
  • Overcoming the lie that success is only achieved alone by instead finding the four types of allies you need to reach your goals.
  • Becoming a great leader without losing yourself in the process.

Listen to the entire interview with Deb on The Small Business Radio Show.

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Image: Deborah Liu



Small Business Radio Show
As a small business expert, Barry Moltz gets owners growing again by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. As a small business expert, Barry applies simple, strategic steps to facilitate change.



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